Claire’s didn’t fail for one reason. It got squeezed by debt and tariffs while moving too slowly (and sometimes in the wrong direction)...

Claire’s Chapter 11, Explained: What it means for customers, employees, and partners On August 6, 2025, Claire’s Holdings LLC said it...

The hash brown heard ’round the internet This month’s mini case study writes itself: a single McDonald’s hash brown went viral after...

Introduction In the modern business landscape, brand strategy  has evolved significantly with the integration of artificial intelligence...

Introduction In today’s competitive business landscape, having a well-defined brand strategy  and a cohesive brand design  is essential...

In a highly competitive marketplace, businesses must establish a strong brand strategy and creative direction to differentiate...

Introduction In today’s competitive marketplace, having a solid product or service is not enough. The brands that succeed are those that...

The 3-3-3 Rule in Marketing: Simplify, Target, and Amplify for Success Marketing can often feel overwhelming, especially with endless...

Introduction: Why Marketing Campaigns Matter in Beauty The beauty industry is dynamic and ever-evolving, driven by shifting consumer...

Ever wondered why some beauty brands capture our attention while others fade into the background? The answer lies in their go-to-market...

Go-to-Market Strategy Template 1. Executive Summary Provide a concise overview of the product or service being launched: What is the...

Ever wondered why some beauty brands capture our attention while others fade into the background? The answer lies in their go-to-market...

Ever wondered why some products soar while others sink? The secret lies in their go-to-market strategy—the game plan that ensures a...

Introduction to the Pre-Launch Phase The pre-launch phase is a critical stage in the product launch process that sets the foundation for...

Launching a new product is a pivotal moment for any business, but for small business owners, it can make or break the next phase of...

Step 1: Understand Your Target Market Understanding your audience is the cornerstone of market positioning. Before you can decide how to...

When rolling out a new product, one of the most debated topics among marketers, founders, and product teams is whether investing time and...

Launching a new product can be both exciting and nerve-wracking, especially as a small business owner navigating limited resources and...

Launching a new product can be a thrilling yet complex process for any business owner. One of the most critical aspects of this process...

Launching a new product is an exhilarating experience for any business owner, but that excitement can often cloud the reality that not...